Creativity Lifestyle & Sustainable Synergy (C.L.A.S.S) Founder + CEO | MILAN
ACFC 2019 Speaker
My name is Giusy Bettoni, I am the CEO and founder of C.L.A.S.S.. I have extensive experience (over 30 years), within the textile sector, including first-hand knowledge within the raw material development market and ingredient branding for leading international organisations. As a result, I started C.L.A.S.S. in 2007. My goal was to create an international platform to connect all the key players in fashion and to change the perception (or misperception) of “sustainable fashion”.
A decade later, C.L.A.S.S. is now the go-to global resource for smart material innovation, education, marketing and communication. We continue to showcase innovation and specialise in integrating a new generation of responsible smart values for fashion and businesses. We recognise the competitive advantage of innovating in a responsible way to develop textiles and create fashion. This became our foundation, and continues at the core of C.L.A.S.S. ten years later.
“SELF DECLARATION IS NOT ENOUGH. Third party certifications are an effective tool to measure and prove what you say about your product or your company is true.”
Today, my team and I remain dedicated to developing and communicating a clear message conveying the importance of being responsible. Our goal is to work with brands, retailers, and now universities to encourage them to embrace responsible design and reap the rewards of infusing innovation into their DNA. Through customised consultancy programs, C.L.A.S.S. engages our clients and walks them through this integration process. At the core of our company is access to the C.L.A.S.S. Material HUB that showcases materials that inspire creativity and are backed by sustainable credentials.