The Australia Circular Fashion Conference 2018

General Pants | Global Head of Production + Consultancy Expert

ACFC 2018 Speaker

Wendy’s key goals for businesses are safeguarding future success and optimising sophisticated and innovative operating models. Wendy proudly embodies that you should never feel discouraged by complexity; see change not as about disruption but more about finding effective solutions.

Wendy Cameron is the founder of Brightside Int’l, a private consultancy firm offering expert advice to fashion retail clients in Australia, Hong Kong and the UK. 

For over 15 years Wendy has partnered with organisations across the international fashion and retail segment to review, define and improve strategies spanning production, sourcing and supply models, ethical trade, margin improvement, and operational cost reduction.

Past and present clients include Karen Millen, Whistles, Reiss, Forever New, Camilla, Lane Crawford, and General Pants Group.

Wendy has been exposed to the fashion business since she was a young adult and takes immense pride in working within such a creative, progressive and fearless industry. Born in California, Wendy studied at San Francisco State University, Imperial College London and University of the Arts London.


“I live for the thrill, using the journey as an opportunity to find & foster engagement. My collective pursuit towards a shared vision of success.”


She is a member of the industry panel and student mentoring program at RMIT.

Currently based in Sydney, Wendy is most often found in far-flung factories across Asia, working with people to solve problems and listening to their stories.


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